12/18/2023 0 Comments Marketing storywriting![]() ![]() They were divorced, $250,000 dollars in debt, and had a chronic illness.Īny good story needs conflict and these kinds of obstacles are part of the hero’s conflict. ![]() You must have read those ‘About’ pages where the person describes the low point in their journey. There’s a little bit of fear there: is this going to work, can I pull this off? The character goes through trials and failure The beginning of any new undertaking can seem like a journey into the unknown.Įven something as small as starting a new article. They don’t know if their venture is going to work. Here are some of the universal elements of storytelling: From Known World to Unknown World In other words, storytelling is a universal language. These elements appear in all stories, in all places, in all times. It was Joseph Campbell who first mapped out the universal elements of storytelling. ( Image Source) Storytelling and The Hero’s Journey In other words, storytelling increased the value of those objects by 2821.88 %. Those 100 objects sold for a total of $3612.51. They then got 95 writers to write stories about those 100 objects and they put them up for sale on eBay.ĭo you want to know how much they sold them for? The Significant Objects Project bought 100 objects worth a total of $128.74 Here’s an example of the power of storytelling in marketing: And it’s emotions, more than anything else, that make people buy things. Storytelling activates parts of the brain that deal with the emotions. To put it another way, the human mind is a story processor.īut why is storytelling so effective in marketing? We’ve been telling each other stories for hundreds of thousands of years. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |